Pay For Ads? A Look into Google AdWords and Facebook Ads.

Both Google and Facebook tout some pretty expansive advertising capabilities. Each was designed to help marketers, both large and small to connect with their target markets. Google and Facebook are ranked number one and two tops sites in the world, respectively, so it’s no wonder why these two giants are the leaders of online advertising.

Google’s AdWords is a pretty robust system with many features and a plethora of support for creating and managing your ads. They do not require a minimum budget for your campaigns and you can start and stop your ads at any given moment. As far as targeting your ideal client you can select by geographic location and keywords (ex. Orlando Wedding Photographer). All ads are real time and can be changed instantly if needed. You can pay for impressions or cost per click and the system tracks all of your spending. In addition you can monitor your results to see how your ad(s) are performing (Google AdWords, 2013).

Facebook, the number two contender, has also put together an amazing advertising platform. Like Google they allow you to select your own budget as well as start and stop your campaigns whenever you’d like to. You can also change your ads instantly to see if they could be performing better. To target the best client you can choose, geographic location, age, gender, and interest to name a few. They too have a monitoring system to help you track your performance and spending (Facebook, 2013). 

As you can see these two media giants are running head to head in this arena as well as many others. The biggest differences that I see are Google is the number one place to search for something and Facebook allows a more precise targeting. I think that both of these choices would be great for most businesses if you have a clearly defined plan and objectives.

References 

AdWords. (2013). Google. Retrieved November 11, 2013, from https://accounts.google.com/ServiceLogin?service=adwords&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&hl=en_US&ltmpl=jfk&passive=86400&skipvpage=true&sacu=1&sarp=1&sourceid=awo&subid=ww-et-awhp_nelsontest3_nel_e

Facebook For Business. (2013). Facebook. Retrieved November 11, 2013, from https://www.facebook.com/business/connect